Welcome to Lost On Purpose
Our Philosophy
At Lost on Purpose, getting "lost" isn't about wandering - it's about intentionally stepping away from planning, distractions, and everyday stress so you can fully immerse yourself in the moment.
Every detail is thoughtfully handled, allowing you to connect, celebrate, and restore without thinking twice. This is more than styling or logistics - it's creating space for presence, connection, and experiences that linger long after you leave Sedona.
What We Do
We design and coordinate meaningful experiences for visitors, couples, and groups traveling to Sedona.
Think of us as your local expert - blending event planning, styling, and concierge services into one seamless experience.
Whether you're planning a surprise engagement, a girl's weekend, or simply want to arrive to a thoughtfully prepared space, we handle the details so you can stay present.
Meet Mallory
Lost On Purpose began as a personal journey for founder Mallory San Nicolas - a journey from constant movement and building to slowing down and becoming present again.
After years of travel and transition during COVID, Mallory discovered that the moments she felt most alive weren’t the busy ones—they were the quiet ones. Sunrise hikes, shared meals, laughter under open skies, and the grounding stillness of nature.
With a background as a wedding planner for high-profile clients and experience running her own business at CrossFit Barracks, Mallory understands how intentional details can transform an experience. She saw firsthand how thoughtfully crafted moments - whether a celebration, a gathering, or an escape - create lasting memories.
When Sedona became home, it felt like an invitation to live differently - to trade noise for presence, rush for meaning, and routine for connection. Lost On Purpose was created from that shift.
Today, Mallory designs experiences, gatherings, and lifestyle essentials designed to help others feel that same sense of grounding and wonder - whether through a thoughtfully planned celebration, an intentional escape, or everyday pieces that remind you to slow down and savor the moment.
Because sometimes, getting lost is exactly how you find yourself.